Tha Chanchadas are musical parodies of American musicals that parodied the Hollywood view of "perfection. This opened up new markets and urged the making of new studios. This led to the urge of making highe quality films and opened up a bigger market for the Brazilian film industry. Although it was still in the hands of major companies, this still pathed the way to a progression in Brazilian movie making.
During the times of the 1960s, many social problems were arising in Latin America. Cinema Novo is a process transforming Brazilian society and reaching its level of being the cinema. Many different aspects were brought in during the times such as nonprofessional actors, location filming, intensive camera work, and etc. Cinema Novo tried to be a tool for political liberation but failed in trying to reach the masses.
Tropicalism, though conceptually related to cannibalism, is a complex Brazilian variant of pop with which a growing number of avant-garde musicians, writers, artists, and theater and film directors identify themselves.